Low Concept is the Berlin-based duo formed by acclaimed electronic producers Ville Haimala (Renaissance Man, Millennium) and Daniel Fisher (Physical Therapy). Known for their experimental take on dance music, Low Concept is their attempt to make literally low concept, functional music for the dancefloor.
The title track of their debut EP, "Bugz" is delivered from the point of view of a DJ, looking down the teeming masses of dancers below the booth. The relationship between the DJ and the dancers, and the animalistic nature of nightlife, is made more explicit by the placement of live bugs in a scale model of a club.
The model is designed and constructed by Haimala, an architect by trade. The model, which measures only one square meter, is filled with 200 beetles, and an African cockroach and praying mantis, which represent the DJ and the security guard.
Directed by Daniel Fisher & Ville Haimala
Director of Photography: Mikko Gaestel
Editor: David Riley